5 Tips for Customer Discovery
By Ain CFE Staff
“In a sense there’s just one mistake that kills startups: not making something users want,” argues Paul Graham of Y Combinator. “If you make something users want, you’ll probably be fine, whatever else you do or don’t do. And if you don’t make something users want, then you’re dead, whatever else you do or don’t do.”
The Ain Center’s Foundry Forum series (new for Fall 2018) is designed to supplement existing entrepreneurship classes and programming. These workshops explore the fundamentals of starting your own venture, including how to talk with potential customers to learn about their needs. Our second Forum – The Voice of a Customer: Shut Up and Listen – was held on October 22. Facilitators Matt Spielmann and Max Sims shared their experiences and tips – five of which are below!