Hidden Talent: Underground Stone’s Industry Mixer
By Lakeya Callaway
On Saturday May 4, 2019, the Founder and Designer of Underground Stone (a clothing brand), Lakeya Callaway, held an event called Hidden Talent: Underground Stone’s Industry Mixer.
The goal for the event was to allow entrepreneurs to be seen and to raise awareness about their business, network with likeminded individuals, and receive great advice from David Mammano, an adjunct professor at the University of Rochester and serial entrepreneur who has started seven businesses.
Six businesses were represented at this event: Underground Stone (Lakeya Callaway), DC Premium & Don Carvajal Cafe (Hector Castillo Carvajal), Rochester Artist Collaborative (Adam Eaton & Walta Leake), Una Business Cards (Shelley Chen), and Southside Studios (Eugene Nichols). In addition to that, there were over 30 people in attendance that were interested in learning about the businesses listed above. The feedback given about this event ensures that the goals were met. Here’s what a few of the entrepreneurs had to say:
Eugene Nichols, founder of Southside Studios, was one of the featured entrepreneurs. Southside Studios aims to enhance community through artistic expression in the South Side of Chicago. Following the event, Eugene said, “Lakeya’s event was extremely inspiring! She managed to provide an opportunity for other entrepreneurs to build their brands, all while providing us with the opportunity to connect with David Mammano. The event flow was extremely smooth and I’m looking forward to seeing this event continue!”
“I like the crowd. People are genuinely interested in learning more about startups and business – this was a great event that allows students to learn about startups on campus,” noted Shelley Chen. Shelley is the founder of Una Business Cards, a graphic design company that helps university students and business owners create personalized business card designs and logos.
Hector Castillo Carvajal utilized the showcase to feature Don Carvajal Cafe, his specialty coffee brand with a social entrepreneurship focus. He said, “the Hidden Talent event was successful. It was very helpful for my small business to gain exposure, and bringing the right form of exposure that student businesses and startups need.”
Overall, Lakeya was extremely satisfied knowing that Hidden Talent: Underground Stone’s Industry Mixer created a space where entrepreneurs could talk to students about their businesses, network and have a good time. Moving forward, she is considering making Hidden Talent an annual event.
Lakeya Callaway ’21 is a rising Junior from Washington DC. She had an entrepreneurial spirit since she can remember. She started her entrepreneurial journey as a middle school student selling handmade Waist Beads, Headbands and Snacks & Beverages. From that, she learned valuable skills that she still uses today! Her passion for entrepreneurship is something that she takes pride in.