Right now I should be getting on a plane in Cape Town to head back home after the 29th International Publishers Congress. UNFORTUNATELY, the
jags employees at Delta’s ticket counter in Atlanta refused to let me board the plane since my passport doesn’t contain a complete blank page. OK, I get it, I get in, countries have laws and those laws must be obeyed, but eff you ATL airport for not having extra visa pages to stick into my passport, and eff you South Africa for being so strict (supposedly Delta gets fine $10,000 for every passenger arriving there without a blank passport page).
So after spending 13 hours flying to and from Atlanta (WHERE THEY LOST MY BAG), I came back home to Rochester and wrote this speech which Jens Bammel, Secretary General of the International Publishers Association, read on my behalf.
It’s really cool that he was able to do this—I felt horrible for having to miss the conference—and also cool that Ed Nawotka ran it in Publishing Perspectives. You can read the whole thing at the link above, but here’s a bit from the end, where I tried to tie everything together into some points of advice for everyone:
The Long Term Is the Only Race Worth Winning
We have entered a confusing age in the evolution of books and publishing. After ages of conglomerations conglomerating and other inward mingling trends (e.g., B&N making the same books available everywhere in the country, like McDonalds hamburgers), the world has suddenly fragmented. Certain books are only available on Amazon, there are 10,000 for every sub-genre of a sub-genre, and readers live everywhere, accessing it all in a plethora of ways.
This is daunting to some, exciting to others. For a small press looking to do books that fit a particular niche (a la Open Letter), this is a fantastic situation. Unlike years past when we fought for space in the same five review outlets and tried to convince the same booksellers to handsell our books, we can now go directly to our customers, and can cultivate an audience in ways that never existed before.
So, to sum this all up into one list of tips and anecdotes, here are some thoughts on how authors, translators, agents, and publishers can take advantage of this situation:
Agents: Quit screwing around with e-book rights. I know that for some, this is the touchiest of touchy subjects, but when an agent doesn’t sell us the e-book rights to a translation we’re publishing, I want to condemn them to a dark circle of hell. Audiences are diverse, readers like to read in all formats, why would anyone stop the momentum a publisher might have with a book in the hopes you can sell these later to some larger company? This is ridiculous and my experiences with Zone and Children in Reindeer Woods—which sold out quickly and were unavailable while we reprinted and sat around NOT having the e-book rights—point out the stupidity of this agenting policy.
Translators: Community is your greatest hope. Most everyone in the book industry is whiny. And underpaid. And underappreciated. Translators more than most. But in a world in which expertise exists outside of the conventional outlets (newspapers, magazines, radio shows), translators can be extremely valuable in cultivating a community of readers interested in a particular book/set of books. Make all the connections you can—books aren’t sold through reviews or advertisements anymore, they’re sold when one reader talks to another reader.
There are also bits for Publishers, Authors, and Everyone, but you have to visit Publishing Perspectives to read those . . .
When I was about two-thirds of the way through Neuman’s very ambitious, very engrossing novel, Bromance Will Evans asked me what I thought the purpose the rapist had in this book. Not who the rapist was—something that’s held in suspense. . .
“At night Amarâq is coated with a darkness as viscous as unmixed colors, neither the fjord nor the mountains, valleys, lakes, or the river exist, there is only a black mass, a void that spreads across the landscape sporadically, pressing. . .
If you’ve been following any of the recent Antoine Volodine talk going around Three Percent—both on the blog or on the podcasts—and have heard his fans wax obsessive over all his alter author-egos, you’re probably starting to feel some Volodine. . .
Muireann Maguire’s Red Spectres is a stunning and engaging collection of eleven Russian gothic tales written by various authors during the early Soviet Era, all but two stories of which are featured in English for the first time ever. These. . .
“The small stone plaza was floating in the midday heat. The Christ of Elqui, kneeling on the ground, his gaze thrown back on high, the part in his hair dark under the Atacaman sun—he felt himself falling into an ecstasy.. . .
This slender, uncanny volume—the second, best-selling collection of stories by Russian author Ludmilla Petrushevskaya to appear in the U.S.—has already received considerable, well-deserved praise from many critics and high profile publications. Its seventeen short tales, averaging ten pages each, are. . .
The Urdu word basti refers to any space, intimate to worldly, and is often translated as “common place” or “a gathering place.” This book by Intizar Husain, who is widely regarded as one of the most important living Pakistani writers,. . .